# Blue Shield

Most everyone thinks that insurance companies are greedy for-profit machines, making money when people are sick. But with Blue Shield, we discovered an almost never talked about noble truth. They are a mission-driven, not-for-profit California corporation that puts their profits back into care for Californians. With a campaign anchored in the tagline “For care, not profit,” we helped to nearly double their biggest market share, increase YouTube views by 140%, increase Facebook fans by 60% and establish a click-through rate that was 775% higher than the industry average.

- Brand Strategy
- Television
- Video
- Social
- Digital
- Collateral

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BLUE SHIELD - "MASCOT - HUBTV from HUb San Francisco on Vimeo

[Watch on Vimeo](https://vimeo.com/357939883?fl=pl&fe=vl) ;

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BLUE SHIELD - "WINK" - HUBTV from HUb San Francisco on Vimeo

[Watch on Vimeo](https://vimeo.com/357939702?fl=pl&fe=vl) ;

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BLUE SHIELD OF CALIFORNIA - "CLOWN" - HUB TV from HUb San Francisco on Vimeo

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BLUE SHIELD - "CONCUSSION" - HUBTV from HUb San Francisco on Vimeo

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BLUE SHIELD OF CALIFORNIA - "BEST MEDICINE" - HUB TV from HUb San Francisco on Vimeo

[Watch on Vimeo](https://vimeo.com/339416897?fl=pl&fe=vl) ;

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BLUE SHIELD - "SELF REFERRAL" - HUBTV from HUb San Francisco on Vimeo

[Watch on Vimeo](https://vimeo.com/357939762?fl=pl&fe=vl) ;

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BLUE SHIELD - "GRAVITY" - HUBTV from HUb San Francisco on Vimeo

[Watch on Vimeo](https://vimeo.com/339416272?fl=pl&fe=vl) ;

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We created a series of informative but funny social videos featuring Dr. Jim (a real doctor) and Bob (an amusing guy to keep things entertaining).

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JIM & BOB - "HALITOSIS" - HUBTV from HUb San Francisco on Vimeo

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JIM & BOB - "ATHLETES FOOT" - HUBTV from HUb San Francisco on Vimeo

[Watch on Vimeo](https://vimeo.com/359173371?fl=pl&fe=vl) ;

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JIM & BOB - "PLANTAR WART" - HUBTV from HUb San Francisco on Vimeo

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JIM & BOB - "HALITOSIS" - HUBTV from HUb San Francisco on Vimeo

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JIM & BOB - "ATHLETES FOOT" - HUBTV from HUb San Francisco on Vimeo

[Watch on Vimeo](https://vimeo.com/359173371?fl=pl&fe=vl) ;

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