Chevy’s Fresh Mex

Chevy’s lost their mojo and became too corporate for their sombreros. Their original roots were those of an irreverent border cantina, but somehow they turned into a Mexican version of Denny’s along the way. We were hired to evaluate their brand, reposition it, and rewrite and redesign all communication.

• Brand Strategy
• Brand Identity
• Collateral
• Print
• Website

Illustration : Juan Leguizamon & Benjamin King

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