# Chevy’s Fresh Mex

Chevy’s lost their mojo and became too corporate for their sombreros. Their original roots were those of an irreverent border cantina, but somehow they turned into a Mexican version of Denny’s along the way. We were hired to evaluate their brand, reposition it, and rewrite and redesign all communication.

- Brand Strategy
- Brand Identity
- Collateral
- Print
- Website

Illustration : [Juan Leguizamon](http://www.jfl-illustration.com/) & [Benjamin King](http://benjaminbuddy.com/)

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