RefleXion

RefleXion is radically changing the way cancer is treated through radiotherapy. We refined their logo, developed their brand positioning, redesigned their look and gave them a voice that is all at once smart, badass and hopeful.

• Brand Strategy
• Brand Identity
• Collateral
• Digital
• Print
• Website

As part of the brand refresh, we explored a more modern approach to the RefleXion logo. While keeping the focus on the X, we paired it with a geometric, digital-friendly typeface.