# FAQ ## Can AI video make content production more scalable? > **Summary:** Yes—one strong campaign platform can become industry, persona, social, event, sales, web and account-specific executions that historically couldn't justify bespoke production. Yes. One strong campaign platform can potentially become industry-specific films, persona-specific creative, paid social, event content, sales enablement, website video, product marketing, shorter edits and account-specific executions. Historically, many of those uses couldn't justify the cost of a bespoke high-quality production. AI changes the equation. High-quality video can potentially move from being reserved for a handful of big campaign moments to becoming a much more persistent part of the customer journey. --- **Sources:** - [HUb AI Video work](https://hubsanfrancisco.com/work/ai-video/) - [About HUb](https://hubsanfrancisco.com/about)