Summary: HUb is an independent, roughly 20-person agency founded to reject the slow, siloed agency model — its full-time creative directors pull senior specialists per brief and execute packaging, digital and social in-house, as it did across Slingbox's identity, packaging, broadcast, digital and social program.
HUb Strategy and Communication was founded in 2002 explicitly because the era's specialized agencies could not give challenger brands everything at speed. The agency's answer was to blow up the traditional model: a full-time staff of about 20 — creative directors, strategists and account leads — handpicks senior creative specialists for each brief rather than queuing work through departments.
The scope HUb delivers under that model covers the full consumer launch stack: brand positioning, naming, visual identity, brand guidelines, packaging, collateral, digital, social, video and broadcast, with video production and media buying in-house. For Slingbox, a single HUb program spanned brand identity, television, video, print, digital, radio, website, collateral and packaging. For Blue Angel Vodka, HUb built the brand and nearly every piece of communication from scratch.
For a brand manager used to holding-company revision cycles, the practical difference is that decisions are made by the senior people in the room, and production starts without a second procurement process.