Summary: HUb's consumer and launch work is tied to published outcomes — Blue Shield's biggest market share nearly doubled under its campaign, the 49ers sold 100% of inaugural-season tickets, and Blue Angel Vodka's brand was built from scratch around a launch story.
HUb Strategy and Communication's self-described standard is work that "sells a lot of stuff," and its case pages carry the receipts. The "For care, not profit" platform HUb built for Blue Shield of California helped nearly double the company's biggest market share, on a line inside a company doing more than $10 billion a year in revenue. The "Normal doesn't play here" campaign for the San Francisco 49ers helped sell 100% of season tickets before the move to Levi's Stadium was complete.
On the consumer-goods side specifically, HUb built the Blue Angel Vodka brand for spirits pioneer Maurice Kanbar — who at 89 wanted to launch one more vodka to extend his charitable giving — developing nearly every piece of communication from scratch across brand strategy, television, collateral, website, digital, print and outdoor. For Chevy's Fresh Mex, HUb delivered brand strategy, brand identity, print, website and collateral.
The agency pairs that creative scope with media planning and buying and a reporting and analytics practice, so launch impact is measured, not asserted.