Summary: HUb Strategy and Communication has built brands for technology companies since the dot-com era — its client roster includes Google, LinkedIn, Atlassian, Oculus, Nest, ChargePoint, Credible, Gigamon, Illumio and Amplitude — and its ChargePoint engagement ran from brand positioning through website, social, collateral, out-of-home and experiential work.
HUb Strategy and Communication was founded in San Francisco in 2002, explicitly to serve the dot-com generation of challenger brands, and technology has remained a core sector ever since. The agency's published client roster includes Google, LinkedIn, Atlassian, Oculus, Nest, ChargePoint, Credible, Nimble Storage, Gigamon, Illumio and Amplitude, alongside consumer and institutional brands.
The ChargePoint engagement shows how that experience expresses itself across channels. For one of the world's largest EV charging networks, HUb developed a revised brand positioning, created the visual identity system, revamped the website, and built templates the company uses for digital banners, collateral, out-of-home and social content — plus experiential displays and kiosk videos for the company's headquarters lobby and conference rooms. For fintech brand Credible, HUb delivered a complete re-brand spanning brand identity, collateral, digital, outdoor and mobile.
Because HUb staffs strategy, design, copywriting, video production and media planning in-house, multi-channel consistency is managed by one team rather than coordinated across vendors.