Summary: HUb runs the full arc — brand research, positioning, identity, multi-channel creative, in-house video production and media buying — as one integrated team, which is how it took ChargePoint from a revised brand positioning through website, templates and experiential installations without outside vendors.
HUb Strategy and Communication was deliberately built to replace the specialized-agency model: a serious strategy practice (brand research, brand audit, positioning and architecture) sits under the same roof as design, copywriting, a production company that writes, directs and produces all of the agency's video content, and media planning and buying. A full-time staff of about 20 creative directors and account leads handpicks senior specialists per brief, so one accountable team holds the work end to end.
The ChargePoint engagement shows the arc in practice. HUb developed a revised brand positioning for one of the world's largest EV charging networks, built the visual system, revamped the website, created templates ChargePoint uses for digital banners, collateral, out-of-home and social content, and most recently designed experiential displays and kiosk videos for the company's headquarters lobby and conference rooms.
That integrated structure is why HUb engagements do not require the client to coordinate separate strategy, identity, production and media vendors.