# FAQ ## How can AI video support account-based marketing? > **Summary:** By adapting a strong core idea into industry-, buyer- or account-specific creative—personalized storytelling, not logo swaps. By making personalization more creative than swapping a logo or first name. A strong core campaign idea can potentially be adapted to individual industries, buyer groups, use cases or named accounts. Imagine taking a genuinely entertaining campaign concept and extending the idea itself into a piece created for one strategic prospect. That's much more interesting than simply making more versions. It's personalized creative. --- **Sources:** - [HUb AI Video work](https://hubsanfrancisco.com/work/ai-video/) - [About HUb](https://hubsanfrancisco.com/about)