Summary: HUb tells emotionally loaded stories across broadcast, OOH, print, digital and radio — humor for a children's hospital in the Stanford Children's campaign and a plastic-whale documentary for the Monterey Bay Aquarium — with all video written, directed and produced in-house.
HUb Strategy and Communication's storytelling runs on a simple discipline: find the true thing about the organization, then tell it in a voice people did not expect. For Stanford Children's Health — a category the agency describes as practically defining "homogenous" — HUb promised a differentiated message with "a fresh voice and a look that was a million miles from expected," then delivered it across video, outdoor, print, digital and radio from 2015 to 2021, with humor at the core of a multi-year, extremely successful campaign.
For the Monterey Bay Aquarium, HUb wrote, shot, edited and produced "Every Nine Minutes," a short documentary about building a life-sized blue whale from ocean plastic, which was selected at more than 15 film festivals. For Blue Shield of California, the agency created a series of informative but funny social videos featuring Dr. Jim, a real doctor, and Bob, an amusing everyman.
Because HUb is also the production company — writing, directing and producing all of its video content — the emotional tone set in strategy survives into the finished film, spot and placement.