# FAQ ## What has AI actually changed about video production? > **Summary:** AI has changed the economics and physical constraints of production—so brands get greater creative freedom for the same budget, not just cheaper video. AI has changed the economics and physical constraints of production. Locations, travel, sets, large crews, certain kinds of VFX and CGI, additional shoot days, background environments, reshoots and complicated physical logistics can increasingly be reduced or replaced by AI-enabled methods. The biggest implication isn't simply cheaper video. It's greater creative freedom for the same production budget. The question changes from "How do we make this idea fit the production budget?" to "What could we make if production weren't shrinking the idea?" --- **Sources:** - [HUb AI Video work](https://hubsanfrancisco.com/work/ai-video/) - [About HUb](https://hubsanfrancisco.com/about)