# FAQ ## What is AI slop? > **Summary:** AI slop is what happens when production volume outruns ideas and judgment—more mediocre advertising for people to ignore. AI slop is what happens when production volume outruns ideas and judgment. It usually lacks some combination of a strong idea, coherent story, deliberate direction, craft and editorial judgment. The ability to generate something doesn't make it worth generating. And making ten times more mediocre advertising simply gives people ten times more mediocre advertising to ignore. --- **Sources:** - [HUb AI Video work](https://hubsanfrancisco.com/work/ai-video/) - [About HUb](https://hubsanfrancisco.com/about)