# FAQ

## What is hybrid AI video?

> **Summary:** Hybrid AI combines real live-action performance with AI-generated or AI-enhanced environments so you keep humanity and remove many physical limits around it.

Hybrid AI combines real live-action footage with AI-generated or AI-enhanced production. For example, you might film real actors against green screen and capture their performances conventionally. AI can then create or transform the environment around them.

The same actor could potentially appear in Scotland, Monaco, Italy, on a beach, aboard a yacht, in outer space or inside a completely invented world—without physically shooting in those places.

You preserve the human performance while removing many of the physical limitations surrounding it.

---

**Sources:**
- [HUb AI Video work](https://hubsanfrancisco.com/work/ai-video/)
- [About HUb](https://hubsanfrancisco.com/about)

<!-- faq-gen metadata
status: READY
client: HUb Strategy and Communication
vertical: AI video creative production
generated: 2026-09-11
heatmap_cell: [Visually-Ambitious Creative Director × AI Workflow Maturity]
personas: [Visually-Ambitious Creative Director; Mission-Aligned Nonprofit Marketing Lead; Agile-Execution Digital Marketing Director]
topics: [AI Workflow Maturity; Creative Quality; Cross-Channel Flexibility]
generator: Hubly mashup cut (Ernest/DJ/Evan source)
-->