# FAQ ## What's an example of that difference? > **Summary:** Hub's Illumio "Contain the Breach" concept shows how multi-environment ambition that might land in roughly the $3–5M range conventionally can move into the low six figures with AI—scoped to that kind of idea, not every commercial. A concept Hub developed for Illumio around "Contain the Breach" makes the idea tangible. The concept uses a raucous gospel-choir track with unlikely characters lip-syncing the story in radically different environments—a nun in an Irish bar, an astronaut in space, someone riding a garbage truck in San Francisco and other scenarios. Conventionally, a concept like that would require multiple locations, travel, crews, effects and substantial production infrastructure. Hub estimated that realizing the idea conventionally could land in roughly the $3–5 million range. With an AI-enabled approach, that kind of production ambition can move into the low six figures, depending heavily on final scope and execution. That's the point of the comparison. Not that every $5 million commercial can now be recreated cheaply, but that some ideas whose production requirements once demanded millions no longer necessarily do. --- **Sources:** - [HUb AI Video work](https://hubsanfrancisco.com/work/ai-video/) - [About HUb](https://hubsanfrancisco.com/about) - [Illumio work](https://hubsanfrancisco.com/work/illumio/)