# FAQ ## What's the difference between prompting and directing AI video? > **Summary:** Prompting asks a system to generate something; directing decides what the audience should experience across craft, story and emotion. Prompting tells a system what you'd like it to generate. Directing means deciding what the audience should experience. That includes framing, composition, lighting, performance, camera behavior, pacing, editing, music, sound, emotion and how all those decisions serve the story. Professional AI production may involve hundreds of prompts, generations and decisions. The prompt is an input. Direction determines what the inputs become. --- **Sources:** - [HUb AI Video work](https://hubsanfrancisco.com/work/ai-video/) - [About HUb](https://hubsanfrancisco.com/about)