# FAQ ## When does fully AI-generated video make sense? > **Summary:** When human performance isn't central—impossible environments, stylized worlds, animation or concepts that would be prohibitively expensive or impossible to shoot. When human performance isn't central to the idea. Fully generated AI can be extremely effective for impossible environments, stylized worlds, animation, fantastical characters, elaborate visual scenarios or concepts that would be prohibitively expensive—or literally impossible—to shoot. The method should follow the idea. We shouldn't start with "Let's make an AI video." We should start with "What's the idea?" --- **Sources:** - [HUb AI Video work](https://hubsanfrancisco.com/work/ai-video/) - [About HUb](https://hubsanfrancisco.com/about)