# FAQ ## When is conventional live action still the better choice? > **Summary:** When you can afford to do it exceptionally well and the real thing materially improves the work—especially versus hoping a cheap stand-in location passes. When you can afford to do it exceptionally well and the real thing materially improves the work. If you have exceptional actors, extraordinary real locations, beautifully constructed sets and a great crew, conventional filmmaking remains extraordinarily powerful. But that's not the production choice most marketers actually face. If the choice is between really shooting beautifully in Egypt and creating Egypt with AI, real Egypt may win. If the choice is between an AI-enabled Egypt and filming somewhere inexpensive and hoping it passes for Egypt, the calculation looks very different. --- **Sources:** - [HUb AI Video work](https://hubsanfrancisco.com/work/ai-video/) - [About HUb](https://hubsanfrancisco.com/about)